E-commerce observes an increase in online shopping as people go online to purchase products that might have otherwise been purchased in person.

Though more budgets are allocated toward daily essentials, a lot of other products are still purchased online which indicates the stability of e-commerce during these critical times.

Consumers continue to shift their shopping habits to online purchase. The fact that most, if not all, household appliances are internet-enabled breaks down the barriers of time difference and helps consumers, from around the world, to constantly engage with brands and communicate with manufacturers or traders concerning their products.